Mobile Experience Management

Mobile Experience Management is Samsara’s newest software solution to help industrial organisations customise and control safe and seamless Android experiences for their workforces at scale - no code or IT expertise needed. It simplifies mobile management for the back office by enabling safety, operations, and IT admins to: 

• Easily configure and secure Android devices in the same dashboard as their people, vehicles, and assets.

• Save time troubleshooting issues and training workers, no matter where they are.

• Customise the mobile experience to limit distractions to keep drivers safe and compliant on the road.

Customer experience management (CEM) is a category of marketing, sales, and customer engagement software that focuses on customer satisfaction and experience optimisation. CEM solutions help businesses target audiences, automate messages, and manage omnichannel campaigns throughout the customer journey and lifecycle, often through mobile touchpoints.

Mobile device management (MDM) is a category of IT software that is designed to help office technology and security teams remotely control devices, apps, and system settings in order to keep corporate data safe on premises and off. Managed devices can include employee-owned personal devices used for work (BYOD) or company-owned devices such as smartphones, tablets, and laptops, with Microsoft Windows, iOS, or Android operating systems. MDM software can track device inventory, block malware, and control access to apps via management features like containerisation, geofencing, and kiosk modes, with minimal interruption to the end-user experience. Android MDM solutions are one type of endpoint management and can form a part of a workspace’s overarching enterprise mobility management (EMM) strategy.

Mobile Experience Management (MEM) is neither customer experience management nor mobile device management. MEM is Samsara’s cloud-based solution to simplify mobile management for safety, compliance, operations, dispatch, and IT admins in physical operations, designed with deep customer feedback from across industries. Mobile Experience Management makes it easy for organisations to manage their own devices and apps at scale, troubleshoot issues and train workers remotely, and customise the mobile experience for in-cab safety, field productivity, and customer service.

Mobile device management solutions offer a complex set of features meant for IT admins to secure and monitor devices in an office context. However, mobile device management software, especially standalone iOS and Android device management solutions, is siloed from industrial business applications, difficult for non-IT teams to access, and not optimised for the physical demands of the environments in which their employees operate.

Samsara’s Mobile Experience Management offers a purpose-built, integrated, cloud-based solution to easily deploy Android apps and devices and customise the mobile experience specifically for organisations with physical operations. Beyond essential Android device management, MEM enables organisations to remotely troubleshoot issues, coach employees through new workflows, and reduce mobile distractions to keep drivers safe - all in the same platform as the rest of their operations.

Mobile Experience Management is the only mobile management solution for physical operations that’s easy to use and accessible by all teams, continuously evolving with customer feedback, and seamlessly integrated with Samsara’s Connected Operations Cloud for driver safety, vehicle telematics, and equipment monitoring.

MEM is designed to be simple for anyone, not just IT departments, to use. With no-code configuration, quick device enrolment, editable templates, and remote security built directly into our intuitive dashboard, MEM helps you minimise time spent managing mobile devices so you focus on more mission-critical tasks, from dispatch to coaching to compliance.

Moreover, MEM offers purpose-built functionality to streamline and personalise the mobile experience for physical operations. Remote Support makes it easy for the back office to see what mobile teams are seeing so they can efficiently guide field workers through new workflows and solve issues in real time. Additionally, Advanced Display Settings enable safety, compliance, dispatch, and operations teams to personalise the user experience with customisable templates and real-time data from drivers’ physical context to keep employees safe.

Best of all, MEM connects your mobile device data with your drivers, vehicles, and assets so you can improve safety and efficiency across your entire operation in one place.

Mobile Experience Management supports company-owned Android devices such as smartphones or tablets. See our Product Guide for more FAQs on requirements for first-time device enrolment, authentication, app management, remote control, and more.

Yes, Mobile Experience Management includes remote support and security features. Remote Support allows back-office teams to see what employees are seeing and control devices directly from the Samsara dashboard to save time troubleshooting and training employees on mobile workflows in the field. Additionally, admins can remotely lock, factory reset, or restart devices, track locations, and require login passcodes to keep devices secure, without needing to start a Remote Support session.

Yes, Mobile Experience Management is designed to reduce mobile distractions, a major cause of distracted driving. From basic functionality such as disabling access to outgoing phone calls and text messages and blocking mobile apps like social media to more Advanced Display Settings such as Focus Mode and Home Screen Customisation, MEM helps keep drivers’ eyes on the road and hands off their phones. 

When used with Samsara’s Vehicle Gateways, Focus Mode automatically restricts device home screens to display only essential apps when vehicles are in motion, such as the Driver App or navigation. Once vehicles reach a designated speed, Focus Mode proactively silences mobile-phone-related distractions such as incoming calls, SMS, and push notifications and simplifies the home screen to reduce the risk of driver distractions.

Additional customisation options allow managers to add custom headers to home screen displays and adjust app icon sizes to help drivers find critical information at a glance hands-free.

Proper management of handheld mobile phone use is paramount to fleet safety. The costs of distracted driving are huge, not only for individuals but also for businesses. With a single violation for unsafe mobile phone use increasing insurance premiums by an average of 23%, commercial fleets can stand to lose millions from law enforcement penalties, car accident claims, and insurance company premiums. That’s why it’s essential to invest in technology that combats distracted driving and motor vehicle crashes caused by mobile phone use, such as easy-to-use, managed mobile experiences and AI dash cams. Mobile Experience Management works seamlessly with the Samsara Driver App and AI Dash Cams to minimise device distractions and keep drivers safe. 

The Samsara Driver App is designed for hands-free use. Smart, simple features, such as automatic screen brightness adjustment based on the time of day and a clean, intuitive Hours of Service display keep drivers safe and compliant. To minimise distractions like mobile phone conversations, fleet managers can use advanced MEM features like Focus Mode to disable calling, texting, and push notifications while vehicles are in motion. However, drivers can still safely communicate with managers on the road using text-to-speech messaging to read in-app messages out loud. The Driver App can also easily integrate with any other application through Samsara’s open API to further simplify the in-cab experience and reduce app overload.

For a best-in-class safety program, fleets should pair Samsara’s mobile technology with Samsara’s Proactive Coaching solution. By detecting distracted drivers and alerting them to stay focused in the cab, AI and automation technology reduce the risk of car accidents, collisions, and fatal crashes. Samsara Dual-Facing AI Dash Cams proactively help drivers self-correct risky habits such as texting and driving, multitasking, and inattention in real-time. In-cab audio alerts remind drivers to put electronic devices down and keep their eyes on the road, while safety event video footage and coaching workflows help managers instil safe driving habits among risky or novice drivers.

Yes, Mobile Experience Management can play a key part in your mobile workforce management software stack. Mobile workforce management systems (MWM) are focused on empowering field workers with digital tools and processes that reduce inefficiencies and increase productivity and satisfaction. MWM solutions range from real-time tracking and invoicing automation to field service management and task management for mobile teams. By making it easy to customise and control the end-user experience for employees, MEM is one example of an effective mobile workforce management solution.

Mobile Experience Management improves mobile workforce management by enabling organisations to easily customise and control mobile experiences to simplify daily tasks, connect distributed teams, and enhance safety to boost employee motivation and morale. 

With an estimated 50% of deskless workers leaving their jobs within four months of being hired due to poor work experiences, it’s important to invest in the right technology to engage and retain your workforce. Since 90% of mobile workers believe purpose-built tech will improve their daily operations, communication, and productivity, employers have increasingly embraced mobile apps and devices to improve communication, streamline processes, and personalise the employee experience. 

MEM can be a powerful part of your mobile workforce management toolkit. Together with Samsara’s best-in-class safety, telematics, and mobile solutions, MEM helps you protect your workforce, empower teams to perform at their best, and run smarter, more efficient operations from the cab and the field to the back office.