World-class,<br> AI-powered coaching, at scale

Deliver consistent driver feedback and recognition without overburdening lean safety teams using Samsara's automated coaching.

AI-Powered Event Review

Prioritize what matters.<br> Automate the rest.

Our AI doesn’t just flag events; it prioritizes them based on a complete risk analysis (looking at severity, frequency, patterns, and context). From there, it delivers in-cab alerts, self-coaching, or manager-supported sessions—making coaching timely, consistent, and scalable without adding headcount.

Safety Settings interface showing Coaching tab with Priority-Based Coaching, Training Program enabled for driver safety

Automated Coaching

Consistent, timely coaching for all drivers

  • Recognition

    Celebrate defensive driving and other positive behaviors with in-app kudos and rewards to reinforce safe habits and morale.

    Driver recognition interface showing a form to send kudos to Marvin McKinney for his 10th anniversary with mobile preview.
  • In-Cab Coaching

  • Driver Self-Review

  • Manager Coaching

Smart Coaching Tools

Make every manager a coaching pro with AI assistance

  • Samsara Assistant

    Ask real-time questions and get instant answers about driver performance, coaching activity, and safety insights—all through an AI-powered chat experience built into your dashboard.

    Person in logistics company jacket checking Samsara Assistant app showing a list of safest drivers on smartphone.
  • Performance Overview

  • AI Insights

  • AI Risk Context

  • Group Coaching

Always-On Training

Train for long term success

  • Training Management

    Assign, schedule, and track completion for individuals or groups.

    Professional reviewing driver coaching interface showing behaviors like mobile usage and seatbelt violations on monitors.
  • Mobile Training Access

  • Integrated Coaching and Training

  • Customizable Training Content

FAQs

Learn more about building a world-class fleet safety program

How do I effectively coach my drivers?

Effective coaching starts with consistency and focus. Samsara automates the triage of low-risk events, surfaces repeat behaviors, and provides AI-generated summaries—so managers can focus on coaching where it matters most. Use 1:1 sessions, group coaching templates, and self-review to build a scalable program that improves habits without increasing workload.

What is the difference between in-cab coaching and manager-led coaching?

In-cab coaching provides real-time alerts to help drivers correct behaviors in the moment. Manager-led coaching uses video, context labels, and behavior trends to deliver targeted feedback after the fact. Samsara supports both—helping you automate low risk driving behaviors, and equip managers with the tools to lead meaningful coaching when it does.

How do I get driver buy-in for dash cams without them feeling micromanaged or watched?

Start with transparency: hold Q&A sessions and clearly communicate how safety events are detected and reviewed. Samsara only surfaces relevant events and gives drivers the opportunity to self-review and track their own progress. With in-app recognition and leaderboards, drivers see how these tools help them grow—not just monitor them.

What are best practices for building driver recognition programs within my organization?

Use Samsara Safety Scores, coaching completion, and in-app behavior insights to power a transparent and motivating recognition program. Celebrate top performers with scorecards, leaderboard shoutouts, or personalized feedback. Reinforce positive behavior often—ideally weekly or monthly—and ensure every driver has the opportunity to improve, get recognized, and feel valued.

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