World-class,`<br>` AI-powered coaching, at scale

Deliver consistent driver feedback and recognition without overburdening lean safety teams using Samsara's automated coaching.

AI-Powered Event Review

Prioritize what matters.`<br>`Automate the rest.

Our AI doesn’t just flag events; it prioritizes them based on a complete risk analysis (looking at severity, frequency, patterns, and context). From there, it delivers in-cab alerts, self-coaching, or manager-supported sessions—making coaching timely, consistent, and scalable without adding headcount.

Safety Settings interface showing Coaching tab with Priority-Based Coaching, Training Program enabled for driver safety

Automated Coaching

Consistent, timely coaching for all drivers

Recognition
Celebrate defensive driving and other positive behaviors with in-app kudos and rewards to reinforce safe habits and morale.
In-Cab Coaching
Drivers are coached instantly on risky driving behaviors via in-cab alerts—no manager action required.
Driver Self-Review
Let drivers independently review and acknowledge low-risk events in the Driver App—no manager involvement needed.
Manager Coaching
High-priority events are escalated with AI summaries, context, and recommended actions—helping managers coach effectively and with confidence.

Recognition

Celebrate defensive driving and other positive behaviors with in-app kudos and rewards to reinforce safe habits and morale.

In-Cab Coaching

Drivers are coached instantly on risky driving behaviors via in-cab alerts—no manager action required.

Driver Self-Review

Let drivers independently review and acknowledge low-risk events in the Driver App—no manager involvement needed.

Manager Coaching

High-priority events are escalated with AI summaries, context, and recommended actions—helping managers coach effectively and with confidence.

Smart Coaching Tools

Make every manager a coaching pro with AI assistance

Samsara Assistant
Ask real-time questions and get instant answers about driver performance, coaching activity, and safety insights—all through an AI-powered chat experience built into your dashboard.
Performance Overview
See your average safety and efficiency scores, quickly identify top-performing drivers and drivers who need additional attention, and track trends over time—all from one one centralized dashboard.
AI Insights
Samsara’s AI analyzes event video footage, safety scores, trip histories, and driver data and surfaces key insights—so safety teams can deliver faster and more relevant feedback to drivers.
AI Risk Context
Samsara’s AI automatically tags safety events with key details—like defensive driving, road type, traffic, or weather—giving safety teams deeper insight into each trip.
Group Coaching
Samsara equips managers to run effective group coaching sessions with autogenerated decks, AI risk summaries, and built-in recognition. Coaching becomes more consistent, engaging, and scalable across sites.

Samsara Assistant

Ask real-time questions and get instant answers about driver performance, coaching activity, and safety insights—all through an AI-powered chat experience built into your dashboard.

Performance Overview

See your average safety and efficiency scores, quickly identify top-performing drivers and drivers who need additional attention, and track trends over time—all from one one centralized dashboard.

AI Insights

Samsara’s AI analyzes event video footage, safety scores, trip histories, and driver data and surfaces key insights—so safety teams can deliver faster and more relevant feedback to drivers.

AI Risk Context

Samsara’s AI automatically tags safety events with key details—like defensive driving, road type, traffic, or weather—giving safety teams deeper insight into each trip.

Group Coaching

Samsara equips managers to run effective group coaching sessions with autogenerated decks, AI risk summaries, and built-in recognition. Coaching becomes more consistent, engaging, and scalable across sites.

Always-On Training

Train for long term success

Training Management
Assign, schedule, and track completion for individuals or groups.
Mobile Training Access
Drivers can complete training on the go via the Driver App or tablet.
Integrated Coaching and Training
Link training modules to the behaviors that triggered coaching.
Customizable Training Content
Tailor, upload or use Samsara's AI tools to generate content to match your program's policies and goals.

Training Management

Assign, schedule, and track completion for individuals or groups.

Mobile Training Access

Drivers can complete training on the go via the Driver App or tablet.

Integrated Coaching and Training

Link training modules to the behaviors that triggered coaching.

Customizable Training Content

Tailor, upload or use Samsara's AI tools to generate content to match your program's policies and goals.

FAQs

Learn more about building a world-class fleet safety program

How do I effectively coach my drivers?

Effective coaching starts with consistency and focus. Samsara automates the triage of low-risk events, surfaces repeat behaviors, and provides AI-generated summaries—so managers can focus on coaching where it matters most. Use 1:1 sessions, group coaching templates, and self-review to build a scalable program that improves habits without increasing workload.

What is the difference between in-cab coaching and manager-led coaching?

In-cab coaching provides real-time alerts to help drivers correct behaviors in the moment. Manager-led coaching uses video, context labels, and behavior trends to deliver targeted feedback after the fact. Samsara supports both—helping you automate low risk driving behaviors, and equip managers with the tools to lead meaningful coaching when it does.

How do I get driver buy-in for dash cams without them feeling micromanaged or watched?

Start with transparency: hold Q&A sessions and clearly communicate how safety events are detected and reviewed. Samsara only surfaces relevant events and gives drivers the opportunity to self-review and track their own progress. With in-app recognition and leaderboards, drivers see how these tools help them grow—not just monitor them.

What are best practices for building driver recognition programs within my organization?

Use Samsara Safety Scores, coaching completion, and in-app behavior insights to power a transparent and motivating recognition program. Celebrate top performers with scorecards, leaderboard shoutouts, or personalized feedback. Reinforce positive behavior often—ideally weekly or monthly—and ensure every driver has the opportunity to improve, get recognized, and feel valued.

Ready to get in touch?

We’re here to help transform your operations

World-class,<br> AI-powered coaching, at scale

Prioritize what matters.<br> Automate the rest.