Sobeys drives efficiency and sustainability forward with Samsara data

With Samsara as a trusted partner, Sobeys reduces manual processes and optimizes fleet performance to improve daily operations while innovating for the future.

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Meet Sobeys




The grocery industry's demands outpaced manual processes.

Sobeys is a top Canadian grocery retailer with over 115 years of experience delivering fresh food and essential goods to all 10 provinces with 12 banners across the country. “Many communities depend on us to be their supply source. It's critical for us to have an efficient and safe supply chain to facilitate those deliveries,” said Rob Tostowaryk, Vice President of Distribution. But moving perishable goods throughout Canada can be complicated and unpredictable—inclement weather coupled with a varied landscape can cause delivery delays, especially to remote locations. To maintain consistent operations for their customers, Sobeys needs visibility into every aspect of their business. 

Prior to engaging Samsara, Sobeys used a system that provided limited insights and accessing the data was difficult. Additionally, many of their core processes—such as systems monitoring and fuel management—were manual and time-consuming. Sobeys needed a solution to connect their operations to better serve customers and move the needle on efficiency and sustainability.

A technology partner to help solve today's challenges while innovating for the future.

When Sobeys started their search for a technology provider, they prioritized one that could not only meet their immediate needs but one that could be a long-term partner for innovation. As part of their due diligence during the evaluation process, they consulted peers for referrals. “We needed a solution for the evolving Electronic Logging Device (ELD) laws in Canada, and when we started to ask around the industry, we kept hearing overwhelmingly positive feedback about Samsara. We ended up with Samsara because the technology and the interface are user friendly and intuitive,” said Tostowaryk. “Today, we not only have an ELD solution, but the benefit of a solution that encompasses so much more. ” 

With Samsara, Sobeys automated business-critical processes, gained operational visibility, and pushed their sustainability efforts forward. “From a change management perspective, it's been an easy sell. Samsara data validates our teams’ work and allows us to share best practices across the country,” said Jody Fitzpatrick, Vice President of Integrated Supply Chain.

Samsara Platform

Reducing fuel use with visibility into idling.

Before, Sobeys visibility into their fleet efficiency and the data available to them took weeks to pull, slowing down their sustainability progress. With the addition of data from the Samsara Platform, Sobeys enabled the Center of Excellence to unlock and expedite sustainability initiatives. Accurate and accessible data allows their dispersed organization to make progress toward their goals—using insights from Samsara, Sobeys reduced fuel consumption by cutting idle times.

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Trailers parked in yard

Smart Trailers

Doubling down on product protection with remote monitoring.

Maintaining the strictest product standards is core to Sobeys’ operations. By implementing Samsara Environmental Monitors in their reefers, Sobeys is able to remotely monitor and act on their trailers and products.

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Automating supply chain communication to save time.

Before Samsara, Sobeys’ dispatchers manually tracked deliveries and facilitated updates between their drivers and stores via phone. By integrating Samsara with their transportation management system (TMS), Sobeys automated communication with their 1,600 stores using geofences and GPS tracking to provide live updates throughout the delivery process. Not only does this free up time for dispatchers and managers, but improves collaboration across Sobeys’ fleet, warehouse, and store teams.

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Driver using tablet

Driver App

Investing in the driver experience with leading technology.

Continuously investing in and improving their drivers’ experience is top of mind for Sobeys. Leveraging Samsara technology, Sobeys can now easily identify top performers and boost safety by enabling drivers with their own driving data. Using the Driver App, Sobeys can deep dive into driver safety and efficiency data to reward exemplary performance as well as use the latest technology to attract new drivers.

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