When it comes to innovation, Samsara is putting European customers firmly in the driver's seat by giving them more data-rich tools to make their operations safer, more efficient and more sustainable. 

A series of announcements and updates at Go Beyond — a one-day conference held in London attracting customers from across the UK and Europe — map out what fleet operators can look forward to in the coming months. 

From pioneering UK safety solutions that prevent low bridge strikes to a new ‘Privacy Mode’ solution that allows customisation of Samsara Dash Cams, enabling the recording on both driver, and outward-facing, cameras to be turned off at the administrator level but AI safety events still to be triggered. These updates reflect Samsara’s dedication to partnering with European customers on the road to digital transformation. 

Many of these innovations have been developed as a result of direct feedback from customers and in response to local needs in a move that underscores Samsara’s commitment to customer-focused innovation in connected operations.

Samsara isn’t just keeping pace with connected operations — we’re leading the way by putting customer needs first. And it’s all part of our unswerving commitment to the world of physical operations and those businesses and organisations that keep the wheels of the economy turning. 

Product Highlights from Go Beyond – November 2024

Low Bridge Strike Alerting

Around 2,000 bridge strikes happen in the UK every year, with the average collision costing around £700,000. With Low Bridge Strike Alerting, fleet operators can set the maximum height for each vehicle in their fleet to minimise the chance of tall vehicles impacting the underside of bridges. Through Samsara Dash Cam in-cab audio alerts, drivers are warned whenever they approach a bridge that is too low to pass. 

In October 2024, the UK’s Traffic Commissioners – responsible for the licensing and regulation of HGVs, buses and coaches – wrote to fleet operators reminding them of their responsibility to prevent bridge strikes. 

“Commercial vehicle operators and drivers have a duty to take all practical steps to ensure that vehicles avoid colliding with infrastructure,” it said. “Operators and drivers who fail to take appropriate measures can find themselves subject to significant regulatory action.”

Connected Training 

Now available in beta in the UK, customers can have a data-driven training experience designed for continuous, remote learning via the Samsara Driver App. Managers can upskill their workforce by consolidating all training within the Samsara platform and connecting with existing workflows for a seamless employee experience. Early adopters have seen a 35% average decrease in safety events when using Connected Training.

Electronic Brake Performance Monitoring Systems (EBPMS)

Under new rules that come into force in April 2025 by the UK’s Driver and Vehicle Standards Agency (DVSA), laden roller brake tests or electronic brake performance monitoring systems (EBPMS) will, with some exceptions, be one of the only accepted methods for brake testing.

To improve the safety and efficiency of fleets, Samsara is introducing a new EBPMS feature that continuously monitors braking performance using real-time data collected from vehicles out on the road and sent to the central dashboard. 

If the braking performance falls below acceptable levels – or if the electronic braking system (EBS) detects a fault – the EBPMS automatically alerts fleet operators enabling them to take remedial action without having to wait for it to be picked up at an inspection. This minimises the need to present heavy goods vehicles (HGVs) for physical laden roller brake tests and proves roadworthiness without the need to take vehicles to Ministry of Transport (MOT) testing facilities.

Privacy Mode

Samsara’s new Privacy Mode allows AI dash cams to provide safety event warnings continuously to help prevent accidents — all without recording video. It allows customisation within Samsara’s Dash Cams, enabling users to turn off recording on both driver and outward-facing cameras. AI safety events will still be triggered, allowing drivers to be coached on the road, helping to prevent and reduce road accidents. 

This feature – developed primarily in response to requests from customers – respects driver privacy by enabling operators to turn off recording for both driver- and outward-facing cameras. 

AI-powered drowsiness detection

All these updates come hot on the heels of last month’s announcement that our new Drowsiness Detection feature is now generally available for all Samsara customers. According to the UK road safety charity, Brake, tiredness plays a part in between 10-20% of all crashes.   

Using Samsara’s AI models, trained on over 38 billion minutes of video footage, the system proactively alerts drivers through in-cab notifications and informs fleet managers via text or email in real time. 

The feature analyses multiple behaviours, such as head nodding and prolonged eye closure, which aligns with clinically validated standards for drowsiness detection. Early customer feedback highlights a significant reduction in drowsy driving incidents, with some companies reporting extended periods without driver fatigue-related events.

Samsara first announced Drowsiness Detection at its annual Beyond conference in June 2024 and it’s already being used in one of the largest oilfield services companies in the US, which has seen a significant decrease in how often drivers are falling asleep during shifts.  

According to their VP of Health Safety and Environment, who asked to remain anonymous: “We used to have multiple drivers falling asleep at the wheel. Now, we've gone as long as 30 days without a single driver falling asleep due to these alerts.”

Some of these products are good to go, while others are in beta testing and trialled by customers who are fully behind the transformative impact of connected operations. But these were not the only announcements at Go Beyond.  

For instance, we announced a new strategic partnership that underlines our commitment to the safety, efficiency and sustainability of physical operations across Europe. 

ACSS Partners with Samsara to Deliver 360° Vehicle Coverage for Fleet Operators

ACSS – the UK-based leader in commercial vehicle camera and security solutions will offer a seamless integration of its 360° cameras into the Samsara Dashboard. 

As a result, fleet operators can now view ACSS camera feeds alongside Samsara's AI Dash Cam footage on a single dashboard to enhance visibility and safety across their fleet. This integration provides comprehensive 360° vehicle coverage, reducing blind spots and enhancing driver visibility. It also adds another layer of security to protect vehicles against fuel and cargo theft. 

ACSS has already been working with Samsara users to provide the best possible experience by installing cargo area cameras and customised Direct Vision Standard (DVS) Phase 2 solutions to meet specific industry requirements. With ACSS camera feeds displayed alongside Samsara’s AI Dash Cam footage on the same dashboard, operators can monitor fleet performance with ease and efficiency.

Paul Howell, Sales and Marketing Manager at ACSS said: “ACSS focuses on enhancing the safety of commercial vehicle fleets. Working with Samsara is the next step for us in providing a comprehensive safety platform. Harnessing the power of Samsara, ACSS are able to add, for the first time, 1080p, 360 vehicle coverage straight into the client dashboard. With the ability to pull through camera feeds from our DVS2 AI solution too, customers are finding dual return on their PSS investment. With the compliance box ticked they’re also able to use those same cameras to feed directly into their dashboard.”

Samsara is driving change in physical operations 

Samsara’s announcements and updates at Go Beyond are more than just a product roadmap. Together, they set out the direction of travel for innovation for our customers and the world of connected operations. By prioritising customer needs, Samsara is setting a course for safer, more efficient, and data-driven operations across Europe. 

"At Otto Car, we’re not waiting for the future to come to us; we’re leaning into it, and Samsara’s technology has been instrumental in helping us achieve that goal,” said Gurinder Dhillon, CEO of Otto Car. 

“Samsara’s technology has played a crucial role in our business and remains essential. I continue to be impressed by the breadth and depth of the ongoing innovation. Our future with Samsara continues to look very exciting," he said.

From groundbreaking safety features to strategic partnerships with industry leaders, Samsara’s vision is clear: we are here to lead the way in transforming fleet operations and setting the standard for a smarter, more responsive future in physical operations.

By delivering real-world solutions and forming strategic partnerships, Samsara is redefining what’s possible for fleet operators. With every update, Samsara is empowering customers to operate more safely, efficiently, and sustainably – keeping them ready for the future of connected operations.