Despite recent economic headwinds, the European road freight market is projected to grow by 2% in 2025, according to analysis published by researchers Transport Intelligence. As demand picks up, transportation organisations are turning to technology to take advantage of the stabilised market and optimise their operations. Innovations like smart tools for tracking vehicles, improving driver safety, and cutting down on fuel waste are streamlining operations and enhancing efficiency.

Samsara is helping fleets find success with technology that sets the standard for fleet management:

• Reduce accident rates by improving driver safety behaviour and exonerating non-fault drivers. 

• Save on fuel spend and enhance sustainability by monitoring unnecessary engine idling in real-time and identifying patterns to cut waste.

• Maintain compliance and reduce violations by simplifying driver workflows and ensuring task completion.

Why do transportation organisations use Samsara? 

From managing fuel spend and compliance to improving driver safety, here’s how organisations are using Samsara to provide a best-in-class employee experience and impact their bottom line: 

• AI trained on the world’s largest Connected Operations dataset means you receive more accurate detections: UK-based Fagan & Whalley have a large vehicle fleet and several depots as part of their growing UK and European customer base spanning sectors including food and manufacturing, warehousing and contract logistics. 

As a growing family of firms, they place great emphasis on shared values – not least putting driver safety front and centre at all times. That’s why the firm uses AI to drive safety across its operations. With AI-based detection, they can spot patterns in driving including how well drivers anticipate hazards or handle braking. The result? Safer roads, smoother operations, and a fleet that keeps raising the bar.

“Driver safety is a key benefit of AI technology. For example, our training and compliance team can assess how aware a driver is of an obstacle on the road ahead, which lets us delve deeper to tailor our driver training. That’s a big part of our wider commitment to making UK roads safer and of our mission of continued improvement.” Olivia Fagan, Compliance Officer at UK-based logistics firm, Fagan & Whalley.

• Customer feedback-based innovation means means hitting ambitious sustainability goals: Fraikin Group – the largest full-service operation lease company in Europe – is installing Samsara technology across its fleet of 60,000 vehicles to help digitalise and decarbonise its operations.

The roll-out of Samsara technology across its European fleet underlines Fraikin’s commitment to innovation as it helps its customers on their journey to zero-emission transport. 

“Digital transformation and decarbonisation are central to our strategy, and Samsara has played a crucial role in helping us build a standardised, future-proofed, and innovative platform. With this technology, we are greatly expanding our real-time data insights to optimise operations, minimise environmental impact, and ensure our vehicles meet the highest safety standards.” Edward Breedveld, Fraikin Group CDO. 

• Consolidated fleet management means you have the visibility you need to operate at peak efficiency: The Roman Mayer Logistics Group is based in Germany and operates throughout Europe. Keeping track of its 1,000 vehicles and assets used to be a headache, but thanks to Samsara, managers now have total visibility of their operations.

From a single dashboard, they now have access to real-time fleet tracking, vehicle condition monitoring, driver behaviour analysis, and efficient workshop planning to optimise operations, minimise downtime, enhance safety, and support the transition to a more sustainable, electrified fleet.

"The drivers drive with more foresight, the wearing parts last longer, the number of accidents goes down, the diesel consumption goes down – the stress is less." Oliver Nocke, Fleet Manager at Roman Mayer Transport & Logistik in Gersthofen.

• Real-time fuel data means you can curb wasteful idling and cut costs: Like many fleets, Arte Logistik – a major player in last-mile logistics in Germany – is focused on keeping costs under control while making its fleet more sustainable. A combination of driver coaching and data insights has helped it realise substantial fuel savings. 

“With the help of Samsara, we have reduced the fuel consumption of the entire fleet by about 0.69 litres per 100 km. With an annual mileage of about nine million kilometres, this translates into a substantial fuel saving of around 64,000 litres or €92,800 per year.” Julian Gumz, Operations Fleet Control Center, Arte Logistik.

• Pinpoint accurate location data means you can unlock new benefits without additional action: Transports Perbet is a France-based family business specialising in the rental of commercial vehicles. With a fleet of 80 vehicles covering around 34,000 km every day, the business was keen to use accurate location data to optimise routes, reduce fuel consumption, cut CO2 emissions, minimise road toll costs, and enhance eco-driving as part of overall improvements in fleet efficiency. 

"On-board IoT is an essential and strategic tool for managing our activities and our overall performance.” Mathieu Orel, Operator at Transports Perbet.

• Real-time tracking means you can reduce risk and keep drivers compliant

JJX is one of the top UK and European logistics providers specialising in the transport of UN-regulated dangerous goods and high-value loads. To comply with strict regulations, they have to do everything in their power to keep goods safe and secure. 

Secure tracking – crucial for both driver and cargo safety – has helped to strengthen the company’s reputation as a highly secure operation as it continues to grow its ever-expanding customer base.

“Operationally, Samsara’s technology does a fantastic job and helps to highlight the quality service we provide. The real-time tracking, transparency and efficiency we can now achieve is part of our credibility as a business.” Edward Martin, Head of Security & Fleet Compliance at JJX

If your fleet uses it, Samsara can optimise it 

Today, organisations have an abundance of technology available to them but often lack the resources to onboard and manage multiple platforms. This is why industry-leading fleets are turning to Samsara as the fleet management standard for areas like compliance, fuel management, and driver safety. Samsara is a single platform to visualise every aspect of your fleet—from drivers to trailers to vehicles—and take immediate action for lasting results.

By tackling the industry’s biggest challenges, Samsara helps transportation organisations stay safe, efficient, and ready for the future. Fleets are putting Samsara technology to work to:

• Improve safety with AI Dash Cams that spot risky driving, provide real-time coaching alerts, and help exonerate not-at-fault drivers with HD footage.

• Streamline daily tasks with intuitive workflows in the Driver App to maintain regulatory compliance and prevent violations on the road.

• Track fuel use and idling with Vehicle Telematics to reduce waste and improve efficiency.

Stay ahead with Samsara—your partner in fleet innovation and success.