Company News, Safety

Smarter safety starts here: AI-Powered Insights and an intelligent Safety Inbox built for action

March 27, 2025

Cassandra Gibson

Senior Product Marketing Manager

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Safety managers today are drowning in data: dash cam footage, driver scores, speeding events, road hazards and more. But data is just the starting point. Impact comes from turning that data into context-rich, actionable insights.

That’s why we’re introducing Samsara’s Intelligent Safety Inbox and new AI-powered Insights – a smarter way to see risk, coach drivers and recognise great performance.

With AI Summaries and Context Labels, not only does Samsara flag incidents, but we also help you understand why they happened so you can coach more effectively, prioritise the right drivers and build a culture that rewards safe driving.

With every event telling a story, context is what brings it all together.

See the full story behind every trip

The intelligent Safety Inbox is more than just a list of events; it’s a smarter, AI-driven workflow that helps you:

Coach patterns, not just incidents: Group events by trip or driver to see recurring behaviours like harsh braking or speeding and separate one-offs from coaching trends.

Prioritise what matters: AI surfaces the most critical risks, such as like crashes, drowsiness and dangerous speeding, so you can focus on the highest-impact coaching opportunities.

Recognise the good, not just the bad: Positive behaviours such as defensive driving are flagged too, helping managers balance recognition and coaching for better engagement.

Instead of sifting through every alert, managers get a focused, intelligent view of what needs their attention first.

Context is everything: Meet AI Insights

Samsara’s AI analyses video footage, trip data and driver behaviour and delivers clear, actionable summaries. AI Insights in the Safety Inbox helps you understand:

  1. When a driver is driving defensively:

    AI flags moments of defensive driving so you can differentiate between harsh driving and necessary actions and celebrate drivers for defensive driving.

  2. Dozens of behaviours and risks on the road:

    From fatigue and distractions to school zones, snow and traffic light violations, AI Insights automatically flags dozens of road risks and behaviours to safety managers.

  3. Patterns of behaviour:

    By combining visual understanding with data from safety scores and driver trip histories, AI Insights helps you identify patterns of driver behaviour so you can focus your time on highest-impact coaching.

AI Insights gives you the full picture so you can coach smarter, celebrate more and stay ahead of risk. Explore the Safety Inbox in action below.

SEE DEMO

Built to cut through the noise, not add to it

Other solutions flood managers with isolated events. We help you understand the full context of every trip, backed by the most comprehensive event detection in the industry.

With Samsara, you can:

  • Instantly spot trends and recurring risks

  • Coach proactively before bad habits turn into incidents

  • Recognise safe behaviour that prevents accidents (something that often goes unnoticed)

  • Get the insights you need, when you need them, without the manual triage and guesswork

“Drivers often make split-second decisions to stay safe, but those moments can be easy to miss. With AI Insights and the intelligent Safety Inbox, we’re giving managers a clearer view of what’s really happening on the road, including positive behaviours like defensive driving,” said Johan Land, Samsara's SVP of Product & Engineering. “Now, safety leaders can spend less time sorting through alerts and more time taking meaningful action—whether that’s coaching or recognising great performance.”

The future of smarter safety is here

With the intelligent Safety Inbox and AI Insights, Samsara is setting a new standard for modern fleet safety:

  • Understand full trip context at a glance

  • Prioritise high-risk behaviours and drivers

  • Balance coaching and recognition to drive engagement

  • Reduce time spent on low-priority events

This is more than safety; it’s safety intelligence.

Want to see how smarter safety works? [Build a Safer Fleet – Save Your Spot]

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