April 17, 2025
Vice President, Product Marketing
Your drivers make life-saving decisions all day long. They react instantly to avoid an accident or when a car drifts into their lane. They pull over when they start to feel tired.
Those small choices keep everyone safe, but most go unnoticed. Safe driving takes skill, focus, and experience. Most safety technologies overlook that. They’re built to flag mistakes like distraction, harsh driving, or tailgating. There’s no doubt that’s important, but if we only focus on what goes wrong, we miss half the story.
The good choices drivers make deserve to be noticed and celebrated. They care about being safe and want to keep making good decisions. Samsara gives them that support — without getting in their way. That’s why it’s the top choice for drivers, ranked #1 in the App Store and Google Play Store and backed by thousands of five-star reviews.
Here are five reasons why they love our AI-powered safety platform.
Drivers are embracing technology that helps them stay safe. 75% of commercial drivers agree that dash cams make driving safer, and 90% of drivers report they are more likely to stay with companies that take concrete steps to prevent distracted driving.
AI-powered detection systems are the #1 technology they want to help mitigate distractions while driving. Samsara’s in-cab alerts are designed to notify drivers about the most severe risks, so they can correct unsafe behaviors in real time without being distracted by unnecessary noise. Coaching and training are built into the Driver App, making feedback timely, relevant, and easy to access. With Samsara, coaching and training doesn’t feel like a chore; instead, it’s engaging and relevant to drivers’ daily work.
And because driving isn’t always black and white, Samsara provides context. Our AI helps managers see the full picture behind every trip, so they can differentiate between genuinely risky behavior and smart, defensive driving.
Most drivers are safe. If you only engage when they make a mistake, you miss the whole story and lose their trust. That’s where Samsara stands out. Instead of only flagging what went wrong, it recognizes what went right too.
With Positive Recognition, safe driving behaviors like staying under speed limits, avoiding distractions, and driving efficiently get noticed. Drivers build safe driving streaks, earn milestone badges, and see their progress in real time. Managers can recognize drivers for safe behaviors, like defensive driving. For drivers, this means they get credit for their best moments.
Samsara also helps you see the drivers who are making real progress, like moving from high-risk to safer habits. That kind of improvement deserves praise too, and we make it easy to see and act on it. When drivers feel appreciated, it keeps them engaged. They’re more likely to buy into safety programs and stay with your company longer — well-recognized employees are 45% less likely to leave their jobs.
Drivers love Samsara's simple, fast, and intuitive driver app. Everything is in one place, and it’s designed to meet them where they are and fit in with how they already work. It syncs duty status effortlessly and makes logging hours, completing forms, and accessing coaching quick and painless. Everything works the ways drivers expect it to, with no lag and no confusion.
Drivers trust Samsara's AI Dash Cams because they’re always there to back them up. When an accident occurs, the footage shows what really happened, so they don’t get blamed for incidents that weren’t their fault. With 2K video resolution, that footage is crystal clear and always accessible, even if the vehicle is off or traveling in a remote area. That kind of protection builds trust. It’s why cameras are the #1 technology that fleet leaders say helps with recruiting and retaining drivers.
Samsara’s customers see real results: DHL Supply Chain has reduced driver turnover by 50%. When drivers feel supported — not scrutinized — they stay. Samsara backs drivers up in the moments that matter and provides the facts when an incident occurs.
Drivers know they can count on our technology and the team behind it. Our platform is built for reliability, with connectivity backed by more than 20 roaming partners in North America. With our 99.99% platform uptime guarantee and limited lifetime warranty on hardware, drivers can count on it to last. If something does go wrong, 95% of our calls are handled by support agents in North America, so help is fast, local, and knows the ins and outs of your operation.
Fleet managers oversee large teams of drivers and want to protect them without micromanaging. Drivers don't want constant scrutiny, either. They want trust and backup when it matters. Samsara makes that all possible. When drivers feel supported, they drive better, stay longer, and help you run a stronger, safer operation.
Want to hear what else drivers are saying about Samsara? Read their reviews and stories.